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WHERE ARE THE CHAMPIONS?
DESTINATION MANAGEMENT AND MIRACLES
PHYSICIAN, HEAL THYSELF!
YOUR BUSINESS TOOLBOX
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| WHERE ARE THE CHAMPIONS? |
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Here's a lesson that has proven itself time and time again: that negative thinking expands exponentially. People will fall in line and begin to commiserate about the woeful state of business. Many practitioners in the meetings/incentive industry have fallen prey to that phenomenon in the past few years.
There is no denying that our industry has suffered a significant downturn but it is apparent that is now behind us. Concentrating on the past only prolongs the hardships. Instead, taking a positive approach --- a motivational approach, if you will --- shows the corporate world what we already know: incentive marketing can increase a company's profitability even in difficult times. What we need are practitioners who will solve business problems rather than just sell their product.
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| DESTINATION MANAGEMENT AND MIRACLES |
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The field of Destination Management has evolved dramatically over the past several years. The formation of the Association of Destination Management Executives (ADME) and the introduction of its DMCP certification program is a quantum leaps in this evolution. Benchmarks for excellence now exist, and that's a positive development for an often misunderstood industry segment. In the past, some planners have viewed DMCs as if they were the "Department of Motor Coaches" or have perceived them as simply transportation and sightseeing coordinators. These outdated perceptions have changed, thankfully.
Your DMC provides full program management as well as individual components: off-property events, themed event production, airport transportation systems, team building, sightseeing and more. But, intangible elements separate a good DMC from an outstanding one. A colleague refers to these intangibles in terms of another DMC acronym : "Doing Miracles Constantly". Performing minor miracles are all in a day's work for DMCs around the world. Just ask a destination management professional how they handled the travel nightmares related to that infamous September day in 2001!
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| PHYSICIAN, HEAL THYSELF! |
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Some incentive industry suppliers with a long history of sustained growth and healthy profits have been struggling mightily over the past few years. Companies with well-established customer bases have been decimated by cancellations of annual programs or other events that have sustained their businesses for years.
We can certainly understand the tendency to sing the blues because "things aren't the way they used to be." As consultants to the industry, it's our job to help companies turn lemons into lemonade. We counsel our clients to not be distracted by a bad economy but to get back to the basics of sales and marketing. When was the last time you overhauled your sales and marketing strategies? It's time to deal pro-actively with the changes in the marketplace. How?
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| Sending you warmest wishes for a joyous, healthy holiday season! |
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