fourCE (Four Consulting Executives)
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   fourCE in FOCUS .   
August, 2003  
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in this issue
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  • CAN YOU STILL TURN ME ON?
  • WHAT'S IN YOUR TOOLBOX?
  • fourCE.org--YOUR PARTNER FOR SOLUTIONS
  • SEE YOU IN CHICAGO AT THE MOTIVATION SHOW

  • CAN YOU STILL TURN ME ON?
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    Some people are saying that incentive travel has run its course as an effective motivator. We believe that it has only encountered a bump in the road and that it is every bit as effective as it was in the past. While terrorism and the war in Iraq provided reasons for planners and qualifiers alike to stay close to home, much has changed. First of all, the psychological impact of terrorism has waned. We are becoming Europeanized in understanding that our new approach to everyday life and to traveling is here to stay. Our fear has greatly diminished and life goes on. For the most part, people are again willing to travel to those parts of the world that interest them. (There have always been places we avoided based on our perception of welcome and safety.)

    Read More... »


    WHAT'S IN YOUR TOOLBOX?
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    Buyers are bombarded with options in this world of information overload. Alternative solutions, new destinations, services and ideas are constantly presenting themselves to decision makers. Technology makes it possible to find many suppliers, a range of prices, and a variety of creative ideas for incentive travel programs. Sadly, we have sometimes seen tools and technology win over long-term relationships. This is not a trend that we four long-time incentive travel practitioners find thrilling. But it's a reality that is not going to disappear.

    fourCE.org counsels each of our clients on the importance of relationships in the incentive travel field. We firmly believe that the effort made to build long-term partnerships with both your customers and your suppliers is crucial. But are relationships enough to get and keep customers? The answer is a resounding "NO!"

    For some valuable ideas read on... »


    fourCE.org--YOUR PARTNER FOR SOLUTIONS
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    WHO ARE WE?

    What is fourCE.org and what can we do for you? Our extensive expertise gives us the ability to tackle a variety of projects and we call upon a widespread network of specialists to address specific areas. We add value to your business by energizing marketing strategies, providing targeted training to address your specific needs, and by getting you connected with key buyers. Since we're often asked what it is that fourCE.org is all about, we wanted to share with you some of our past, present and ongoing projects.

    Since we're often asked what it is that fourCE.org is all about, we wanted to share with you some of our past, present and ongoing projects.

    For a list of fourCE.org projects click here... »




    SEE YOU IN CHICAGO AT THE MOTIVATION SHOW
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    Once again this year, fourCE.org teams up with Hall-Erickson as consultants to The Motivation Show. The show takes place September 16-18, 2003 at McCormick Place in Chicago. FourCE.org works with show management on a variety of marketing and educational projects. John Udell continues to orchestrate the first-timers scholarship program for the show.

    Visit fourCE.org in booth #2839 on the show floor. We are offering complimentary consultation appointments in the booth. If you would like to take advantage of this opportunity, please send us an email and we'll schedule an appointment.

    See you in Chicago!


     
    "You've got to be careful if you don't know where you're going 'cause you might not get there!"

    Yogi Berra
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