in this issue |
 |
|
MOTIVATING GENERATION Y
TRADE SHOW BLUES?
fourCE.org ON THE MOVE
fourCE.org PARTNERS WITH THE MOTIVATION SHOW
|
| MOTIVATING GENERATION Y |
|
|
Who are these people --- the members of Generation
Y? They are entering their mid-20's and they watch
reality television and MTV. They are 71 million strong in
the US and they are the next group that we will want
to motivate and reward in the business world.
Thanks to a study done by the Zimmerman Agency, we
are told they are cautious, fearful within their
communities, and mistrusting of the media and
corporations. They are prone to a shorter attention
span, stimulation overload, chronic boredom, and
attention deficit disorder. They want more interaction in
their activities.
Read More... »
|
| TRADE SHOW BLUES? |
|
You've heard of the "Trade Show Blues?" It's a
common refrain at industry shows: "Slow buyer
traffic", "Poor attendance" and an assortment of similar
negative comments are frequent exclamations from
exhibitors.
Read More... »
|
| fourCE.org ON THE MOVE |
|
SANDI COTTRELL ANNOUNCES AFFILIATION WITH
IMAGINATION ENTERTAINMENT
Imagination Entertainment, producer of Broadway-style theatrical productions and "cirque" spectacles for corporate and public audiences, has been a key client of Sandi Cottrell & Co. for the past two years. Sandi has stepped up her involvement with the company, taking on both management and marketing responsibilities. Sandi Cottrell & Co. will, of course, continue to work with other clients.
Check out
www.imaginationent.com to learn about this dynamic company.
V ASSOCIATES RELOCATES TO THE "LEFT
COAST"
V Associates announces its move to the right coast--as
opposed to the left. Bob Vitagliano has set up shop at
his new location in Wilmington, NC--better situated to
serve East Coast clients while continuing his
relationships on the Warm (West) Coast.
He
can be contacted at:
V Associates,
LLC
1836
Gleneagles Lane
Wilmington, NC
28401
TEL:910-256-4842
FAX:928-395-
5865
E-Mail: vassociates@ec.rr.
com
|
|
| fourCE.org PARTNERS WITH THE MOTIVATION SHOW |
|
Once again this year, fourCE.org teams up with Hall-
Erickson as consultants to The Motivation Show. The
show takes place September 24-26, 2002 at McCormick
Place in Chicago. FourCE.org works with show
management on a variety of marketing projects. New
this year is an exhibitor training seminar designed by
fourCE.org partners Bob Vitagliano, CITE, and Sandi
Cottrell. John Udell continues to orchestrate the first-
timers scholarship program for the show.
|
|
| |
 |
"A successful person is one who can lay a firm
foundation with the bricks that others throw at him."
David Brink
|
|
