in this issue |
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WHAT CAN fourCE.org DO FOR YOUR BUSINESS?
A PERFORMANCE IMPROVEMENT CASE STUDY
IMEX 2003--JUST ONE YEAR AWAY
YOUR BUSINESS TOOLBOX (useful stuff from fourCE.org)
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| WHAT CAN fourCE.org DO FOR YOUR BUSINESS? |
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The fourCE.org partnership was created
to meld the
talents of four consultants who collectively offer
unsurpassed expertise to our clients. Each partner's
unique background and specialty allows us to tackle
projects as diverse as destination sales and marketing,
return on investment studies, media relations programs
and trade show planning--these are just a few
examples of programs that fourCE.org
offers. Our
clients include hotel companies, incentive houses,
destinations, DMC's, corporations and production
companies.
Our business is providing marketing and management
solutions that help you surpass your business
objectives. Is it time to revisit your marketing
plan and breathe some fresh air into your approach? Is
your staff organized into client-focused teams that
work like a well-oiled machine? Is your sales force
highly motivated and aware of current applications for
incentive marketing? Talk to us about your business
challenges. We'll take an objective look at what you're
doing, and help you build a better company.
Contact us: info@fourCE.org
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| A PERFORMANCE IMPROVEMENT CASE STUDY |
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We recently completed a program that we felt was so
unique that it should be shared with our readers. Our
client was a major express delivery company which
declined to be identified. The objective was to improve
package delivery time by 20%. Drivers and managers
were rewarded with an exciting travel experience for
time-saving behavior.
The company's delivery associates developed
innovative programs
including:
"Left on
red"--in addition to the usual "right turn on red". This
reduced delivery time by almost 30% except in areas
with many one way streets.
"Partial delivery"--
reduced price service was offered. In this scenario,
drivers slow down and throw packages toward the
intended address.
"Truck driver's helper" was
also
introduced. This wonderful device commonly used by
long-distance truckers decreased the number of
restroom breaks by over 40%.
The company surpassed its objectives for this initiative
and, because management wanted the incentive travel
experience to be one that the high-achievers could (or
would) never arrange on their own, they chose Duluth,
Minnesota for their January, 2002 travel reward. April
Fool's.
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| IMEX 2003--JUST ONE YEAR AWAY |
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IMEX (April 8-10, 2003) promises to be the most
innovative marketplace for incentive and meeting
professionals in Europe. The Frankfurt show is the
brainchild of Ray Bloom and
fourCE.org partner Paul
Flackett, CITE--both former producers of EIBTM.
IMEX projects participation of 1700 exhibitors from
around the globe. The hosted buyer attendance is
estimated at 2500.
Many innovations will be introduced at IMEX.
The "virtual exhibition" offered on IMEX's web site will
be available all year to help buyers connect with IMEX
exhibitors. "Marketing Mentors" will be on hand at the
show to introduce buyers and suppliers. An extensive
educational program will be offered, including seminars
and one-on-one advisory centers. Even guest comfort
and care will be attended to, with an oxygen bar for
weary visitors and complimentary comfy shoes offered
to guests with tired trade show feet!
Environmental
issues, healthy travel concerns and
women's issues will all be addressed through the show's
educational and exhibition content. Learn more about
IMEX at: www.IMEX-frankfurt.com or: info@IMEX-frankfurt.com
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| YOUR BUSINESS TOOLBOX (useful stuff from fourCE.org) |
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www.PCPinpoint.
com diagnoses your computer problems
and fixes them online.
www.probrochure.
com provides several
templates for
online design and ordering of brochures and other
printed collateral material.
www.whalemail.com
allows you to send messages that
exceed your computer's capacity.
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"Our character is what we do when we think no one
is
looking."
H. Jackson Brown, Jr.
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