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How NOT to Save Money
Adding Value to Proposals
Media Relations--It's Not Rocket Science
YOUR BUSINESS TOOLBOX (useful stuff from fourCE.org)
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| How NOT to Save Money |
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Many corporations try to save money during difficult
economic times by cutting out incentive programs.
Those of us in this industry shouldn't make a similar
mistake by reducing participation in trade shows! Why?
Because they are the most cost-effective marketplace.
Whether your role is as a buyer or supplier here are four
good reasons to be active at trade shows--compliments
of the Center for Exhibition Industry Research (CEIR).
Click here for four good reasons...
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| Adding Value to Proposals |
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Budgets are tight. Buyers want more of everything--for
less. Sellers want to protect margins. Corporate clients
want their event to meet specific objectives. It would
seem that these wants are in opposition to each other
but all stakeholders can achieve their desired results by
looking at new ways to add value to the final product.
19 leading meeting and incentive industry experts
identified 113 Proposal Enhancement Ideas that
both suppliers and buyers can use. Although some items
come with a cost, the clear consensus of our forum is
that these added-value services, when offered in the
proposal stage, help to confirm group business and build
brand loyalty.
Read more... »
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| Media Relations--It's Not Rocket Science |
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You know who they are... the companies that receive
enormous amonts of press. How do they do it? The
broad answer is that these companies have developed a
proactive strategy for the media. We're not talking
about rocket science. We labor over sales and marketing
plans to get and keep customers. Why not think of the
media as your customers and include this influential
group in your business plan?
Incentive and meeting industry writers are always looking
for stories about innovative programming or technology
being used in a unique way. But, be prepared to provide
client names and budget information. Also, keep the
media aware of your special areas of expertise so that
you can be a resource for topical interviews. Volunteer
to author an article for one of the trades. Send photos
of impressive events you have produced. Most
importantly, when writers call, be available. Deadlines
are always looming and writers cannot wait--they will
call someone else if you don't respond quickly.
Make yourself a media resource, and your company will
reap the rewards of a high-profile media presence.
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| YOUR BUSINESS TOOLBOX (useful stuff from fourCE.org) |
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www.hoovers.com
provides invaluable background on corporations and
makes it easy to research potential clients. Although
there's a fee for extensive information, the free area of
the site is substantial and useful.
www.kropla.com
For a myriad of travel related questions from ATM
locations to weather reports to health concerns for
travellers, bookmark this informative site.
Fast Company Magazine is essential reading to
keep up with our rapidy-changing business environment.
The publication profiles innovative businesses and their
leaders. For information: www.fastcompany.com
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| Vitagliano Joins SITE Foundation Leadership |
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Bob Vitagliano, CITE, has been elected as a SITE Foundation Trustee. The Foundation funds research on performance improvement and incentive travel. The group is comprised of industry leaders, and includes fourCE.org partner Paul Flackett, CITE. Learn more about the important activities of the Foundation at: www.site-intl.org
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