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...for incentive companies. A survey commissioned by the Incentive Federation and conducted by the Center for Concept Development found that more corporations are using incentive companies for their programs than in 2003, the last time that measure was taken. Twenty-five percent of respondents said they would use an incentive company as compared to 14% two years ago. fourCE.org AT THE MOTIVATION SHOW The Motivation Show (September 27-29 in Chicago) is just around the corner and we’re looking forward to seeing you there. We are offering free 20-minute business consultations in our booth (#2712). If you have a business challenge just contact us at info@fourCE.org for an appointment. It’s a great way to get information as well as a small taste of what fourCE.org has to offer. IMEX ‘DELIGHTED’ BY TOP UK INDUSTRY AWARD IMEX, the worldwide exhibition for meetings, incentive travel, and events were delighted to be voted by the Association of Exhibition Organisers (AEO) as Best Visitor Experience, Trade Show. IMEX is the first recipient of this new award. Explaining the reasons why the Frankfurt exhibition came out on top, AEO Chairman, Trevor Foley, commented, "The judges were impressed at the lengths that IMEX went to insure that the event experience was something that the visitors and exhibitors would jointly value. This is a new award category which reflects the significance of the visitor experience to our industry. I'm pleased to say that the standard of entries was extremely high." MEASURING MEETING ROI --- OR ROO There’s much being said these days about measuring ROI (Return on Investment) in our industry. Applying those measurements specifically to meetings can get pretty confusing. A recent letter to a trade magazine maintained that the only way to measure meeting ROI is to charge admission --- that ROI is strictly quantitative and meetings are, by nature, qualitative. STIMULATING CREATIVITY IN YOUR BUSINESS Few would disagree with the premise that creative thinking is a good thing for business. But how many of us have instituted practices that successfully harness creativity among our teams? Whether you’re creating a new product, designing a better solution for an administrative issue, or coming up with a one-of-a-kind event for an incentive program or meeting, it’s important to encourage and reward creativity in your business. TEN STEPS TO INCREASE THE ROI OF INCENTIVE AND MOTIVATION PROGRAMS Our thanks to Bob Dawson, CITE, President of The Business Group, for permission to use his ten steps that have helped a number of companies reach and exceed their objectives.
THE 2005 MOTIVATION SHOW IS ON THE WAY With relentless pressure to cut costs and improve operations, the only way to compete in business today is to deliver superlative value --- and motivation is critical to success. THE ELUSIVE CUSTOMER Has anyone not heard that it costs three to five times more to attract a new customer than it does to keep a current one? Current customers know who you are and how well you do what you do. They like doing business with you and they can help you get even more business. It makes sense to build on the relationships with current customers to create an enthusiastic word-of-mouth marketing program. It’s the best advertising you can get.
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