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Sandi
Cottrell
Sandi Cottrell & Co.
7107 Cather Court
San Diego, CA 92122
USA
Tel: 858 558 1512
Fax: 707 988 0313
e-mail: cottrell@san.rr.com
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Whether you are a DMC striving for a larger market share, or
an incentive house seeking a higher level of creativity in your programs,
we provide effective solutions. Approaching each challenge with sensitivity,
thoughtfulness and a concern for your corporate culture, we join your
team to develop tools, systems, and business practices that will help
your company achieve a higher level of success. Each program is developed
to meet your specific needs.
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Media relations programs that bring higher visibility
to your company in print as well as electronic media.
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Marketing plan design—an interactive approach
to producing a sales and marketing plan that drives your team’s
daily actions. The team’s involvement in the plan’s creation
ensures full commitment to its directives.
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Design of client-focused sales/service delivery
systems that integrate both staff and technology to create a system
that allows you to grow your business without impacting service
levels.
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Full-service design of collateral materials
(print and internet) for highly effective branding.
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Solutions for challenging or complicated events—from
creative writing that sells the event for your company, to concepts
that meet your clients’ needs. Consider us an extension of
your creative team.
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Sandi Cottrell & Co. was created
to assist DMCs, incentive houses and corporate planners in a variety
of areas, from marketing planning to special event production. Sandi’s
ability to mentor and coach hospitality industry professionals in effective
management strategies is a result of 29 years in destination management
in Southern California. She has taught various courses in the field,
and continues to act as a mentor to many of the individuals she has
worked with over the years.
In her fifteen years at PRA Destination Management (1984 to 1999) she
helped the company grow to be one of the largest in the world, as well
as the first DMC to begin franchising. Sandi developed the company’s
first dedicated marketing department, and in doing so, began to realize
the special needs DMC’s have in the marketing area. In addition
to consulting with DMC’s and incentive companies, Sandi Cottrell
& Co. can be your most valuable resource when creating and producing
memorable special events. Sandi’s ability to create unique concepts
that communicate a corporate message have been recognized by both SITE’s
Crystal Awards and Special Event Gala Awards.
She has been actively involved in many industry organizations, including
MPI, HSMAI and ISES. Her passion for the incentive market led her to
SITE (Society of Incentive and Travel Executives) and her active involvement
in the organization includes serving as 1998 President of the Society.
Sandi Cottrell & Co. works alone, or as a team effort with other
fourCE.org members to help you pinpoint your needs, and to provide expertise
in areas that will enhance your success.
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fourCE.org
is the incentive, meeting and motivation industry’s response to
a business-wide need for high-level sales and marketing expertise. The
four members who make up fourCE.org work either as
a team or individually, using each partner’s expertise as it applies
to clients’ needs. fourCE.org has been helping
clients succeed in the specialized incentive marketing industry since
its formation in early 2000.
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