IMEX INJECTS FRESH COLOR WITH NEW INDUSTRY AWARDS

Leading meetings, incentive travel, and events industry exhibition, IMEX and industry partners, the Green Meeting Industry Council has announced both a new name and a new format for their joint annual industry awards..

The previously-named Environmentally Responsible Meeting Awards will become the Green Meeting Awards, while Programmes of Purpose is now called the Commitment to the Community Award. The change follows a gradual shift in global attitudes towards environmental protection.

IMEX research has found that 75% of meetings and incentive travel buyers believe that issues of corporate social responsibility (CSR) will become progressively more important every year. In addition, 42% said that they already take environmental considerations into account when planning meetings, conferences, or incentive travel programs.

At the same time, IMEX has also launched a new award to encourage and promote the use of green materials and resources on booths. The first ever Green Exhibitor Award will be chosen during the show when it takes place May 30th - June 1st, 2006 in Frankfurt, Germany.

In 2005 a total of 3,260 hosted buyers from 57 countries attended IMEX plus a further 3,870 non-hosted buyers from 97 countries. Total exhibitors were 3,000, representing 140 countries.

fourCE.org develops strategies for companies to reap maximum benefits from incentive marketing programs. We work with both users and suppliers of incentive programs to enhance their success through implementation of customized management and marketing solutions.