THERE’S GOOD NEWS...

...for incentive companies. A survey commissioned by the Incentive Federation and conducted by the Center for Concept Development found that more corporations are using incentive companies for their programs than in 2003, the last time that measure was taken. Twenty-five percent of respondents said they would use an incentive company as compared to 14% two years ago.

More precisely, those using incentive companies for dealer programs jumped from 18% to 31% and from 7% to 14% for non-sales programs.

Other interesting statistics are:

• For dealer incentive programs, those who purchase travel directly from hotels and airlines increased from 16% in 2003 to 21% now.
• Those who plan sales programs made fewer direct purchases dropping from 31% in 2003 to 27% now; for non-sales programs it went from 22% to 14%.
• Fewer planners are using corporate travel agencies, retail travel agents, and advertising / sales promotion agencies for their programs.

The results are very interesting and can be found in full detail at: www.incentivecentral.net

fourCE.org develops strategies for companies to reap maximum benefits from incentive marketing programs. We work with both users and suppliers of incentive programs to enhance their success through implementation of customized management and marketing solutions.